For franchise consultants, independent or in a network

Check every brand you shortlist against your client's life, before they sign.

FranStack is a research and matching tool for franchise consultants. It weighs each brand's FDD history, its development team and its discovery process against your client's capital, hours, location and goals, and keeps a dated record of why every brand made the shortlist.

30 minute live walkthrough on a sample client. Free during the beta.

Source on every fact Rated by working consultants A tool, not a network
The FranStack match screen. Client and brand are fictional.
JE
Jordan Ellis
$300K liquid · $150K to $400K target · Austin, TX
Interests: home services, semi absentee
Excellent 80+ Good 65 to 79 Fair 50 to 64 Weak below 50
HS
Home Services Brand AExcellentHow this scored
$180K to $240K · 64 units · 22 states
Strong segment match in home services.
Investment range $180,000 to $240,000 fits your budget.
+2 more
86
1Your client's money, target, location and interests at the top.
2Every brand scored for fit with this client, not ranked by popularity.
3The reasons written out, and "How this scored" opens the full breakdown.
Why FranStack exists

Buying a franchise is a major financial decision.

Your clients put in their savings and years of their lives. FranStack exists so every brand you put in front of them has been checked against all the relevant data points, not the marketing material alone.

  1. First conversation
  2. Shortlist
  3. Discovery
  4. Signing
  5. Opening day
  6. Year one
  7. Year five and on
Where FranStack does its workWhere your client lives with the decision

Everything FranStack does happens before your client signs, because that is when the facts can still shape the decision.

What FranStack checks

The brand is only one of three things that decide the fit.

The FDD is where every check starts. It shows a brand's history. It does not show how the franchisor works with candidates, or whether the business suits this client.

The brandIts FDD history, and whether it suits this client.
The peopleThe franchisor's development team.
The processHow discovery runs, stage by stage.

People and process are rated by consultants who worked with the brand.

When one is missing
Missing: the process

Steps got skipped.

Good brand, good team, but discovery moved on before your client had the opportunity to fully grasp the value proposition of the business.

Missing: the people

Rushed to decide.

Good brand, careful process, but questions went unanswered and your client felt hurried toward a yes.

Missing: the brand

Wrong business.

Good team, careful process, but not a model your client's capital, hours or skills suit.

All three

The right fit for your client.

FranStack weighs all three before a brand reaches your shortlist.

What changes

Better for your client.
Better for you.

Your client sees the key facts side by side, before they commit their capital. You recommend with confidence, because the facts are in front of you.

For your client
  • A shortlist built around their capital, hours, location and the kind of business they want to run.
  • Disclosed performance for every brand, laid out clearly, so they see where each one is strong.
  • Registration status in the 14 states where a franchisor must register before selling there, with the date it was last checked.
  • Confidence that every brand in front of them was chosen for their goals.
For you
  • Less digging: litigation (Item 3), bankruptcy (Item 4) and unit openings, closures and transfers (Item 20) are already in each brand's record.
  • See how other consultants rate a brand's development team and discovery process before you introduce a client.
  • See why each brand made the shortlist, written out, so you can explain it to your client.
  • A dated record of everything you checked for each client, private to your account.
Clients who do well become the referrals that build a practice.
What your client sees

A side by side comparison you can send.

Fictional brandsExport PDF
Brand A
Brand B
Brand C
Investment
$180K to $240K
$95K to $170K
$155K to $330K
Franchise fee
$45,000
$59,500
$49,900
Units
64
258
172
Item 19
Disclosed
Disclosed
Not disclosed

Investment, fees, units and disclosed performance for each brand, side by side and ready to send. Fit scores and your private notes stay in your account.

A shortlist is a starting point, not a guarantee of results. Clients should still read the full FDD, speak with current and former franchisees, and have a franchise attorney and an accountant review it before signing.

How the score works

Facts you can check.
Fit you can explain.

8

things weighed for every client, against every brand

CapitalInterestsLocationKind of businessHoursFDD historyDevelopment teamDiscovery process

Every brand is scored for fit with this client, and "How this scored" shows why.

Built with your industry peers

Consultants share how each brand's development team and discovery process worked for their clients. The more you share, the more you get back, and the more your peers share, the stronger the picture becomes for you.

Every fact shows its source.

FDD figures show the FDD and its year, so you can check any fact yourself.

What FranStack does not do.

It does not sell franchises, predict earnings or promise results. Reading Item 19, calling current franchisees and an attorney's review stay part of your process.

Straight answers

Questions consultants ask first.

What is FranStack, exactly?

Web software you log into, on a computer or phone. You add a client, it builds a scored shortlist from every brand on record, and you compare brands side by side and export a PDF for your client.

Is it a network? Do I have to leave mine?

No. FranStack is a simple but highly effective tool for you and your industry peers. It helps networks, brokers and independent consultants work with more precision for the benefit of their clients, and that helps you. You keep your network.

What does it cost?

It is free during the beta. You will see the price before you pay anything.

How many brands are in it?

Hundreds, and the list keeps growing.

Who rates development teams and discovery processes?

You and your industry peers, through an interactive process. The more you share, the more you get back, and the more your peers share, the stronger the data set becomes for you.

Who can see my clients?

Only you. Client files are private to your account. Other consultants and franchisors never see them.

Private beta

See it on a sample client.

Watch FranStack build a shortlist around a client's goals, then try it on your next one.

Book a call Already on FranStack? Sign in
What happens next
  1. 1

    Tell us who you are

    Your name, your firm and the kind of clients you work with. Nothing about your clients.

  2. 2

    A 30 minute walkthrough

    Live, on a sample client, so you see a shortlist being built.

  3. 3

    Your login works the same day

    Free during the beta. Try it on the next client you sit down with.

FranStack is a research tool for franchise consultants. It does not offer or sell franchises, make financial performance representations or predict any franchisee's results. Franchises are offered only through the franchisor's Franchise Disclosure Document.

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